Sustainability Policy

Commitment to Sustainable Tourism

Sustainability is part of Passion Brazil’s essence and reflects the collective commitment of our brands to create authentic experiences, unforgettable emotions, and meaningful moments. We combine personalized service, quality accommodations, and experiences that highlight the natural richness and cultural identity of each destination.

Our approach is built on operational excellence and careful selection of partners, ensuring experiences that meaningfully connect travelers to the region in a responsible manner aligned with our values of ethics, quality, and sustainability.

We aim to become a national reference in sustainable tourism in Brazil by strengthening responsible partnerships, empowering our teams, continuously innovating to reduce impacts, and contributing to long-term benefits for communities and future generations.

We are dedicated to offering a unique and transformative journey that go beyond traditional tourism, promoting environmental conservation and generating positive impacts for local communities and ecosystems. We understand sustainability as an ongoing practice based on responsibility, transparency, and collaboration.

Each journey is designed to respect, regenerate, and value destinations, reinforcing our commitment to making tourism an active force for preservation and positive impact.

Statements

Equality and Diversity – We reject all forms of discrimination and promote an inclusive and respectful environment for all people, regardless of gender, sexual orientation, race, ethnicity, age, disability, or religion.

Social Inclusion – We support the social and economic inclusion of vulnerable groups, rejecting any form of exclusion or marginalization.

Human Rights – We uphold universal human rights principles, ensuring dignity, freedom, and equality for all impacted by our actions.

Combatting Sexual Exploitation and Child Labor – We reject any form of sexual exploitation, abuse, or trafficking of children and adolescents, protecting their rights and dignity.

Rejection of Forced Labor and Human Trafficking – We oppose forced labor, human trafficking, and labor rights violations, supporting fair and decent work throughout the tourism value chain.

Protection of Wildlife and Biodiversity – We reject wildlife trafficking, hunting, and mistreatment, protecting biodiversity and respecting environmental legislation.

Respect for Local Communities and Cultures – We value and respect the cultures, traditions, and rights of local communities and Indigenous peoples, promoting fair and respectful interaction.

Preservation of Cultural and Natural Heritage – We are committed to preserving cultural, archaeological, and natural heritage, rejecting any damage or disrespect to these assets.

Health, Safety, and Well-Being – We promote safe and healthy environments for employees, clients, and communities, rejecting risks to physical or mental integrity.

Transparency and Accountability – We value transparency and accountability, rejecting misleading information and unfair commercial practices.

Rejection of Corruption and Unethical Practices – We oppose all forms of corruption and illegal practices, promoting ethics and integrity in all relationships.

Responsible Use of Natural Resources – We emphasize the conscious and responsible use of natural resources, rejecting waste that compromises the future.

Data Protection and Privacy – We respect the privacy and protection of personal data of clients, employees, and partners, rejecting its improper use.

Global Guidelines

Passion Brazil recognizes the importance of aligning its practices and policies with international sustainability standards in tourism. Therefore, we use as references the guidelines developed by the Global Sustainable Tourism Council (GSTC), the United Nations World Tourism Organization (UNWTO), and Travelife.

We are especially committed to the following United Nations Sustainable Development Goals (SDGs):

SDG 8 – Decent Work and Economic Growth
In support of SDG 8.9, we are committed to promoting sustainable tourism as a tool for job creation, social inclusion, and community development.

SDG 12 – Responsible Consumption and Production
In alignment with SDG 12.b, we adopt practices that monitor and minimize environmental impacts, such as carbon offsetting, conscious resource use, and partnerships with sustainable suppliers.

SDG 14 – Life Below Water
In line with SDG 14.7, we support the sustainable use of natural resources in coastal and riverside destinations, promoting experiences that respect aquatic ecosystems and value local communities.

SDG 15 – Life on Land
As a responsible tour operator, we contribute to biodiversity conservation through ecotourism initiatives, reforestation projects, and wildlife protection.

Practices and Commitments • Internal Management

Sustainability Management and Legal Compliance

Passion Brazil integrates sustainability into its strategy and organizational culture, operating with ethics, transparency, and responsibility. Our leadership guides this commitment, ensuring that sustainable practices are part of the team’s daily routine.

We actively participate in groups and associations that promote dialogue and strengthen sustainable tourism in Brazil.

We fully comply with all applicable laws and regulations in the destinations where we operate, including environmental, labor, human rights, safety, and cultural preservation standards, maintaining zero tolerance for corruption, child exploitation, forced labor, or any form of discrimination.

We regularly review our practices to ensure compliance, continuous improvement, and the generation of positive impacts throughout our operations.

Social Policy and Human Rights

Our responsibility toward the people involved in our operations is reflected in fair working conditions, inclusion, professional development, and full respect for human rights.

We fully comply with labor legislation across all hiring regimes. We ensure equal opportunities for access to resources, roles, and positions. Well-being is also part of our culture, supported by internal initiatives that promote quality of life and integration, fostering a safe, healthy, and motivating environment.

Environment

Environmental management is guided by actions aimed at reducing negative impacts, promoting efficient resource use, and strengthening responsible practices that contribute to environmental preservation.

Our initiatives include monitoring and offsetting carbon emissions, adopting work models that reduce travel, and encouraging reductions in energy and water consumption. We use efficient and safe cleaning materials, low-energy lighting, digital communication to reduce printing, and promote reusable items.

We also apply sustainable purchasing criteria, use FSC-certified paper, make responsible choices for promotional materials, and continuously support socio-environmental projects that expand the positive impact of our operations.

Practices and Commitments • Supplier Management

Incoming Agencies

Incoming agencies play a fundamental role in delivering experiences aligned with responsible tourism. We maintain rigorous criteria in selecting, contracting, and monitoring these partnerships. We prioritize local suppliers, long-term relationships, and ethical practices, formalizing each partnership through clear guidelines on quality, conduct, and legal compliance.

We maintain an updated inventory of strategic partners, regularly encourage sustainable practices, and periodically assess performance through feedback and inspections, ensuring continuous improvement and alignment with our socio-environmental principles.

Transportation

Transportation is an essential part of the travel experience. We seek options that balance comfort, safety, and efficiency, reducing emissions and encouraging lower-impact alternatives.

We apply strict partner selection criteria through clear conduct, quality, and legal compliance guidelines, prioritizing local suppliers and sustainable practices. Whenever possible, we include more conscious choices such as electric vehicles, bicycles, walking, and trains in our itineraries. We periodically evaluate operational quality through feedback and inspections to ensure continuous improvement.

Accommodations

Accommodation choices directly impact sustainable tourism promotion. We apply rigorous criteria to ensure that all properties align with our socio-environmental principles.

We prioritize establishments that operate ethically, respect local communities, and adopt practices that minimize environmental impacts, including sustainable and certified options. We work exclusively with partners who fully comply with national legislation and conduct recurring evaluations through feedback and on-site inspections.

Activities, Tours, and Excursions

All activities follow strict criteria to ensure responsible, culturally appropriate, and environmentally safe experiences. We maintain an updated inventory of partner offerings, prioritizing options that reduce impacts and promote local benefits.

We carefully select each activity according to the client’s profile, ensuring that none pose risks to people, wildlife, flora, or sensitive ecosystems. Responsible wildlife interaction, respect for natural habitats, and restrictions on the use or trade of species are fundamental principles.

We provide clear guidance for culturally and environmentally sensitive activities and regularly evaluate experiences through feedback and inspections.

Local Representatives and Guides

Local representatives and guides play an essential role in travelers’ experiences. We work with professionals committed to responsible conduct, fair compensation, ongoing training, and legally compliant working conditions.

All partnerships are formalized with clear guidelines on conduct, quality, and sustainability. These professionals also share relevant information about sustainability, culture, and codes of conduct with travelers. Performance is regularly monitored through feedback to ensure continuous improvement.

Destinations

Destination selection and management follow sustainability criteria that prioritize environmental preservation, respect for local communities, and appreciation of cultural heritage, generating positive social, environmental, and economic impacts.

We carefully evaluate new destinations, prioritizing those that adopt responsible practices and minimize negative tourism impacts, while strengthening local economies through regional suppliers and authentic products.

We do not support the commercialization of items involving endangered species or historical heritage. We continuously monitor results through indicators and feedback to expand positive impacts.

Communication and Customer Protection

Customer communication is guided by transparency, safety, and responsibility, ensuring clear information, personal data protection, and guidance for more conscious travel choices.

We follow ethical marketing practices, provide accurate and complete details about products and destinations, and encourage the consumption of quality local services and products.

We also highlight sustainable accommodations and excursions and provide specific guidance for sensitive activities. Customer satisfaction is continuously monitored, and structured processes are in place to address and resolve complaints, promoting ongoing improvement.