São Paulo - Passion Brazil

If there is one word to describe São Paulo, it is Cosmopolitan. As the most multicultural city in Brazil, São Paulo is an unparalleled destination for urban exploration. Historically, it was the main landing point for Japanese, Italian and Portuguese immigrants, whose influence still resonates today. This vibrant mix of cultures is reflected in the city's diverse cuisine and the distinct neighborhoods where these communities have settled. It is also home to one of Brazil's richest art collections, displayed in various museums and galleries throughout the city.

Avenida Paulista

The beating heart of São Paulo, Avenida Paulista is where the city’s energy, culture, and diversity come together. Lined with glass towers, cultural centers, museums, shops, and cafes, this iconic avenue is a symbol of modern Brazil. Whether you're visiting on a bustling weekday or during the popular Sunday street closure - when it transforms into a lively pedestrian zone, Paulista invites you to explore the ever-evolving rhythm of the city. It’s also home to institutions like MASP, the Japan House, and the São Paulo Museum of Image and Sound.

Ibirapuera Park

Designed by renowned architect Oscar Niemeyer and landscape artist Burle Marx, Ibirapuera Park is a green space in the middle of the urban jungle. More than just a park, it's a cultural hub, with museums, pavilions, and outdoor exhibitions scattered among lakes, bike paths, and tree-lined trails. Locals come here to relax, exercise, or enjoy music and art under the open sky. It’s where nature and creativity meet, offering a breath of fresh air in Brazil’s busiest metropolis.

Municipal Market

Known locally as "Mercadão", São Paulo’s Municipal Market is a feast for the senses. The historic building, with its stained-glass windows and ornate architecture, houses dozens of stalls selling tropical fruits, cheeses, spices, and gourmet products. But it’s the legendary food stands that draw visitors from all over - specially for the towering mortadella sandwich and crispy codfish ‘pastéis’.

Vila Madalena

Creative, bohemian, and full of personality, Vila Madalena is São Paulo’s artistic soul. Its most famous alley, Beco do Batman, is an open-air gallery where murals are constantly changing, reflecting Brazil’s social movements, pop culture, and street style. But the neighborhood goes beyond graffiti - it’s a lively area filled with art studios, concept stores, cozy bars, and indie cafes.